OVERVIEW

Hotel, whitch provides care for dogs. It advocates for friendly relationships between people and pets articulating that dogs deserve to be treated humanely.

ROLE

Visual Identity
Logo design
Book cover
Content
Branding

March 2018 - June 2018

Understanding the problem

Busy People who own pets often face an obstacle when they want to travel, the obstacle is finding a place where their pet can stay and a human they can trust. apart from the fact that a pet is a full member of the family it is also extremely vulnerable and unprotected and because of this the owner always tries to find someone who loves dogs and is experienced with pets overall, but this is a huge Problem, because its very hard to find someone who is qualified and up for the job at hand, in some cases its even impossible to find someone. A lot of people around me face this problem, because having pets at home is a growing trend around the world, i made a decision and created the visual identity for this business

For brandbook click here

For more textual context click here

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Logo

The main character of the brand is represented by a logo. The logo contains symbols and wordmarks as well. This symbol can be used without wordmark only in minimum sizes, or in situations when the wordmark is unreadable to the viewer’s eye. Wordmark can be used separately as an information bar, but not as a logo. The composition is center balanced to the eye but according to optics and rules of composition symbol and wordmark should have more space (+ X/8) on the right side of the square.“X” is taken as a benchmark to all sizes. These proportions can never be changed or modified.

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Logo / meaning

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Logo / Never change cases

Color Pallete

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Typography

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Pattern design

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Stationary

In this section I presented some of the products such as envelope, pens, pencils, folder, blank, hoodies, scarves for dogs, bags and etc. For all these products there are annotations and sizes explained in a simple way for other designers in the Brand book, you can download part of the brand book at the end of this page or email me and I'll share the whole thing with you.